IT Companies
IT Companies: Uptime and security-incident-reduction story for a client engagement
Confidential — IT Companies ·
Differentiating in a commoditised market where every competitor claims the same. Compounding the problem, attribution was unreliable enough that the team could not agree on which channel was actually responsible.
Results
What changed, and over what period
- +199%
- Organic visibility
- −46%
- Cost per lead
- 5.7×
- Qualified enquiries
12 months vs. baseline
Blended across all channels
Vs. same period prior year
Note: figures shown are illustrative pending client approval. Real engagement data replaces them before publication — we do not present invented metrics as verified results.
Approach
What we actually did
- 01Diagnosis across seo and linkedin thought leadership to establish the actual constraint
- 02Service and industry clusters such as "IT support for law firms", technical authority content
- 03Conversion research on the pages already carrying qualified traffic
- 04Measurement rebuilt so every subsequent decision had a defensible baseline
The difference was that every recommendation arrived with the reasoning attached.
Client leadership
IT services founders
More work
