Hospitality growth in Canada
We work with hotel and resort marketing managers, restaurant group owners — and we start from a documented playbook rather than a blank page.
Ft. Social Crew works with hospitality organisations in Canada as digital transformation partner — addressing ota dependency and the commission cost that comes with it through local seo and direct-booking funnel optimisation.
What actually makes this sector hard
- OTA dependency and the commission cost that comes with it
- Seasonal demand leaving capacity unsold off-peak
- Review management across many properties and platforms
How we approach hospitality
Location and amenity clusters, booking schema, review and rating schema
The content that works here
- Destination guides
- Seasonal offer content
- Event and venue spotlights
Lead magnet
Destination guide download, exclusive direct-booking offer
Case study focus
Direct-booking share increase story reducing OTA dependency
Results from this sector
The assessment phase found two process problems we had been treating as marketing problems. We would have spent a year optimising the wrong thing.
Director of Operations
Manufacturing firm, Calgary
Illustrative — pending client approval
Sector questions
What does hospitality marketing usually require?
Local SEO, Direct-booking funnel optimisation, Reputation management, Paid social. Location and amenity clusters, booking schema, review and rating schema.
What are the most common problems in this sector?
OTA dependency and the commission cost that comes with it. Seasonal demand leaving capacity unsold off-peak. Review management across many properties and platforms.
What kind of content works in this sector?
Destination guides, Seasonal offer content, Event and venue spotlights. The lead magnet that consistently performs is: destination guide download, exclusive direct-booking offer.
Let's talk about hospitality
We already know the buying cycle and the constraints. The conversation starts further along than usual.