E-commerce growth in Canada
We work with dtc founders, e-commerce marketing managers — and we start from a documented playbook rather than a blank page.
Ft. Social Crew works with e-commerce organisations in Canada as digital transformation partner — addressing rising cac compressing contribution margin through seo and paid social and search.
What actually makes this sector hard
- Rising CAC compressing contribution margin
- Retention and repeat-purchase rate below what the model needs
- Platform algorithm dependency creating revenue volatility
How we approach e-commerce
Category and product-page optimisation, buying-guide content clusters
The content that works here
- Buying guides
- Product comparison content
- UGC-driven content
Lead magnet
Discount-gated email signup, buying guide download
Case study focus
Revenue and repeat-purchase-rate growth story
Results from this sector
+172%
Organic visibility
E-commerce: Revenue and repeat-purchase-rate growth
E-commerce
Illustrative figures — client confidential
Phased delivery meant we could pause after phase two while our own priorities shifted, and pick it up six months later without anything half-built.
Chief Marketing Officer
Mid-market retail, Toronto
Illustrative — pending client approval
Sector questions
What does e-commerce marketing usually require?
SEO, Paid social and search, CRO, Email and retention marketing. Category and product-page optimisation, buying-guide content clusters.
What are the most common problems in this sector?
Rising CAC compressing contribution margin. Retention and repeat-purchase rate below what the model needs. Platform algorithm dependency creating revenue volatility.
What kind of content works in this sector?
Buying guides, Product comparison content, UGC-driven content. The lead magnet that consistently performs is: discount-gated email signup, buying guide download.
Let's talk about e-commerce
We already know the buying cycle and the constraints. The conversation starts further along than usual.