Manufacturing
Manufacturing: New-account acquisition story tied to improved digital presence
Confidential — Manufacturing ·
Long, technical sales cycles that resist conventional funnels. Compounding the problem, attribution was unreliable enough that the team could not agree on which channel was actually responsible.
Results
What changed, and over what period
- +118%
- Organic visibility
- −31%
- Cost per lead
- 2.4×
- Qualified enquiries
12 months vs. baseline
Blended across all channels
Vs. same period prior year
Note: figures shown are illustrative pending client approval. Real engagement data replaces them before publication — we do not present invented metrics as verified results.
Approach
What we actually did
- 01Diagnosis across seo for spec-driven search and linkedin abm to establish the actual constraint
- 02Product-spec and application-specific content, supplier-directory optimisation
- 03Conversion research on the pages already carrying qualified traffic
- 04Measurement rebuilt so every subsequent decision had a defensible baseline
The difference was that every recommendation arrived with the reasoning attached.
Client leadership
Plant managers
More work
