Hospitality
Hospitality: Direct-booking share increase story reducing OTA dependency
Confidential — Hospitality ·
OTA dependency and the commission cost that comes with it. Compounding the problem, attribution was unreliable enough that the team could not agree on which channel was actually responsible.
Results
What changed, and over what period
- +145%
- Organic visibility
- −36%
- Cost per lead
- 3.5×
- Qualified enquiries
12 months vs. baseline
Blended across all channels
Vs. same period prior year
Note: figures shown are illustrative pending client approval. Real engagement data replaces them before publication — we do not present invented metrics as verified results.
Approach
What we actually did
- 01Diagnosis across local seo and direct-booking funnel optimisation to establish the actual constraint
- 02Location and amenity clusters, booking schema, review and rating schema
- 03Conversion research on the pages already carrying qualified traffic
- 04Measurement rebuilt so every subsequent decision had a defensible baseline
The difference was that every recommendation arrived with the reasoning attached.
Client leadership
Hotel and resort marketing managers
More work
Other engagements
+118%
Organic visibility
Real Estate: Brokerage lead-volume and cost-per-lead improvement
Real Estate
Illustrative figures — client confidential
+172%
Organic visibility
Professional Services: Engagement outcome story with quantified business impact
Professional Services
Illustrative figures — client confidential